B2b vacatures in Zaanstad

Key Responsibilities:

1. Digital and social media lead
•     Own and grow the products presence across Instagram, TikTok, Threads, X and YouTube.
•     Create culture-first content tailored to the MZ generation and K-pop fandoms, adapted to the different cultural dynamics of each European market.
•     Build and manage the European content calendar in line with the launch and promotional plan agreed with sales.

2. Trade and B2B communications
•     Develop marketing collateral, pitch decks, sell-in stories and B2B narratives that support the Head of Sales and the sales team in securing placements with major retail, wholesale and e-commerce customers.
•     Equip distribution partners with brand assets, localised materials, product information and activation toolkits for their own customer negotiations.
•     Translate consumer traction and campaign results into evidence retail buyers will act on.

3. Event and experiential marketing
•     Plan and execute high-impact campaigns, pop-ups and experiential activity
•     Run in-store and channel activation with distribution partners: sampling, tastings, displays, point-of-sale materials and trade shows.

4. B2C community building
•     Craft messaging that resonates with our three core audiences: K-pop fans, trend-conscious MZ generation consumers, and health-conscious consumers looking for functional, guilt-free options.
•     Manage community engagement and respond to fandom dynamics quickly and authentically.

5. Agency and budget management
•     Brief, contract and manage external social media, creative, PR and event agencies from initiation through to execution and KPI tracking.
•     Manage the marketing budget against plan and report on spend efficiency.

6. Brand guardianship and compliance
•     Ensure all communications align with the brand identity, the “inspired by BTS” partnership guidelines, and the brand and asset usage rules set by the group in South Korea.
•     Account for regional market nuances, including packaging and compliance messaging such as the German recycling system, and local claims requirements for functional beverages.

7. Performance measurement and cross-company communication
•     Track and report campaign KPIs — reach, engagement, community growth, conversion and campaign contribution to sell-out — and use the findings to sharpen the next campaign.
•     Coordinate across international time zones with the parent company, aligning European activity with global brand direction.
RequirementsEssential
•     Experience: 3+ years in marketing communications, social media management, PR or brand marketing.
•     Cultural fluency: Deep understanding of K-pop fandom dynamics, MZ generation lifestyle trends and viral social media mechanics, with a feel for how to build hype authentically.
•     Languages: Fluent or native English and Korean
• Location: The candidate must live in or near to Amsterdam (Candidate outside of the Randstad area, or the Netherlands will not be considered for this role)
•     Platform mastery: Expert-level knowledge of TikTok, Instagram and X, with a portfolio of creative campaigns or community management results.
•     Event execution: Proven experience organising fast-paced experiential marketing, pop-up events or out-of-home advertising campaigns.
•     Agency management: Ability to manage external social media or creative agencies from contract initiation and briefing through to execution and KPI tracking.
•     B2B and B2C agility: Ability to translate consumer hype into compelling B2B sales narratives for retail buyers and distribution partners.
•     Mindset: Entrepreneurial, hands-on and highly adaptable; comfortable in a fast-paced venture environment and coordinating across international time zones.
•     Right to work: Valid right to live and work in the Netherlands.[The company can provide visa sponsorship depending on the candidate’s qualification]

Preferred
•     Category: Experience in FMCG, food and beverage, or the entertainment and music industry.
•     Creative skills: Proficiency in video editing and/or Adobe Photoshop, for quick content iterations, social assets and business presentations.
•     Trade marketing: Experience working with distributors or retail customers on joint activation.
Benefits•     Full time employment (40 hours/week) on a contract directly with the copmany;
•     25 holiday days per year, based on full-time employment;
•     8% holiday allowance;
•     One working-from-home day per week after onboarding is complete;
•     Working hours fixed: 08:00–17:00;
•     Travel reimbursement of €0.25 per kilometre or reimbursement of public transport costs;
•     Company Laptop provided;
•     Performance-related bonus to be reviewed after successful completion of the first-year contract.

What this job can offer:
•     Ownership of the brand voice for a major European launch, from day one.
•     Growth opportunities internally and globally
•     A start-up environment backed by the resources of a global food and beverage group.
•     Direct working relationship with the Head of Sales and exposure to group management in Korea and the US.
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