Reporting into the Head of Media, you’ll be responsible for planning, buying, and optimizing brand and upper-funnel media—making sure our investments drive awareness, consideration, and traffic, while supporting commercial priorities.
This is a hands-on role for someone who loves media, understands the power of brand, and enjoys working at the intersection of data, creativity, and performance.
What you’ll do Own brand & upper-funnel media execution- Plan and buy media across video (TV, online & CTV), social, display, native, OOH, audio, and partnerships
- Execute and optimize campaigns aligned with global brand strategy and key marketing moments
- Manage pacing, delivery, and quality across markets and channels
- Translate brand objectives (awareness, consideration, traffic) into clear media plans and KPIs
- Balance always-on brand presence with campaign bursts and launches
- Optimize for reach, frequency, CPM/CPV, attention, and incremental traffic
- Track performance using brand KPIs such as reach, brand lift, engagement, and traffic
- Support brand lift studies, incrementality tests, and MMM-informed learning
- Share insights and recommendations to improve future campaigns
- Collaborate with brand, content, and creative teams to ensure media and creative work together
- Brief agencies and internal studios on formats, placements, and best practices
- Support testing of creatives, formats, and content partnerships
- Manage day-to-day agency relationships and media partners
- Work closely with Performance Media, Brand Marketing, E-commerce, Retail, CRM, and Analytics
- Ensure brand media supports both online and in-store traffic
- 3–6 years’ experience in media planning / buying (agency or in-house)
- Strong experience with brand and content-driven channels (video, social, display, OOH)
- Comfortable working with data, dashboards, and media KPIs
- Collaborative, curious, and eager to learn
- Able to work in a fast-paced, international environment
Salarisomschrijving
€50000.00 - €70000.00 monthly