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At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.
Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.
Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.
The Retail Marketing manager is responsible for owning the execution of seasonal marketing plans for our DTC owned and operated full-price and outlet stores, by developing and executing seasonal marketing strategy with the purpose to drive traffic and increase sales. You manage 1 FTE (retail marketing professional), responsible for the UA Factory House fleet (outlet).
In this position, you are responsible for the direction and execution of multiple retail marketing projects simultaneously across our owned full-price and outlet channels, from design to implementation.
You work with internal cross-functional departments (DTC Operations, Global & EMEA retail marketing, Brand marketing, Visual Merchandising, Store Design, Merchandising, Sales) and external stakeholders, such as production and design agencies and UA vendors; to ensure campaign- and instore executions are delivered on time, in scope, within budget & meeting UA’s quality standards.
Your ImpactEssential Duties and Responsibilities include but are not limited to the following:
Planning & Strategic mindset
- Develop and manage yearly retail marketing strategy for full price doors (6) and factory house fleet (50+) for EMEA owned and operated channel
- Provide direction on regional executional marketing plans and calendars (Go-To-Market) for full-price doors and promotions for full-price and off-price
- Improve ways of working based on evolvement of the retail business, within the marketing team and cross-functionally
- Develop a POV on the channel organization, how to sustainably support the DTC business and drive changes needed
- Manage yearly retail marketing budget for own & operated full price and outlet doors (full-price and outlet store budgets)
- Lead retail marketing support for store openings & collaborate with brand marketing on activations
- Lead the process for the campaign planning and execution, including implementation by third parties
- Proactively drive cost and operational efficiencies with third party vendors
- Maintain database development and drive improvement with store-specific requirements on signing, language requirements, and sizing of in-store marketing displays and graphics
Communication & Development
- Manage and develop 1 FTE: retail marketing professional, responsible for the UA Factory House fleet (outlet stores)
- Align instore retail marketing activations & seasonal highlights with ecomm planning & activations
- Support the omni team on channel needs & input for seasonal creative and promotional briefs
- Lead retail marketing standards in store throughout training & guidelines with DM’s and store managers, in collaboration with VM
- Drive seasonal and in-season information & feedback sessions with instore teammates
- Provide feedback & propose improvements of seasonal campaign directives and in-store activations
- Education - A bachelor's degree in marketing or business, or related studies is preferred
- Experience – Minimum of 7 year’s experience working in retail and marketing to lead high-impact marketing activations for stores with clear objectives and expected results.
- Management skills – experience or proven ability to manage and develop direct reports
- Strong strategic skills to collaborate cross-functionally and influence stakeholders to drive business improvements.
- Organizational skills to coordinate planning across multiple teams and sales markets.
- Good analytical skills to be able to measure performance; strong in decision making.
- Communication skills – ability to communicate to diverse teams of people and suppliers and get the most from their expertise.
- Retail knowledge – Understanding of EMEA Retail market environment: how customers like to buy, the purpose of stores (in relation to online), and understanding of competitor landscape.
- Creative affinity – understand the development and trends in retail & brand marketing and can/aspires to translate this to UA execution development.
- Fluent in English, any additional language skills are considered a plus
- Location:This individual must reside within commuting distance from ourAmsterdamoffice.
- Return To Work Designation: This role follows a hybrid work schedule, requiring 4 days in-office per week
- No relocation provided
Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.
- Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
- Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promotephysical activity and overall well-being.
- 28 days holiday
- Teammate Resource groups e.g. Green Machine, Sustainability, LGBTQIA+, Women in Leading and Living,Balance for mental health and wellbeing etc.
- Human Performance Institute (Gym) on site
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.
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