E-commerce Marketing Manager | German C2

In this role, you will work closely with a central creative team in the Netherlands that develops all campaign assets, including ads and copy. Your responsibility is to ensure these ideas translate effectively to the German market — aligning with local culture, customer expectations, and commercial performance. Some of your tasks include:

• Act as the main point of contact for all marketing activities related to Germany
• Adapt and localise centrally developed marketing strategies so they resonate with German customers
• Review, guide, and optimise marketing assets across channels (website, paid media, email, social), without creating the materials yourself
• Ensure messaging, tone of voice, and offers are culturally and commercially relevant for Germany
• Provide local market input during campaign planning and creative discussions with international teams
• Coordinate with internal specialists (creative, performance, influencer marketing) to support successful market execution
• Build and manage strategic partnerships in the German market, such as influencers, affiliates, and commercial partners
• Identify local trends and growth opportunities and translate them into concrete actions
• Represent the German market in both internal decision-making and external conversations

Requirements

• Languages: You have strong experience with the German market and culture and speak German at a C2 proficiency. You are fluent in English (C1) for effective communication with international colleagues. Knowledge of Dutch is a strong plus.
• Experience: We are open to candidates with a few years of relevant experience in creative marketing within an e-commerce environment who bring the right mindset and drive, as well as more senior professionals looking to move away from a corporate setting and eager to take ownership and build things hands-on. A strong affinity with the German market and culture is essential.
• Tools: Experience with platforms such as Shopify and Klaviyo — or comparable e-commerce and marketing tools — is a strong advantage.
• Personality: We are looking for someone who works at pace, communicates clearly and confidently, is results-driven, and collaborates effectively with others.
• Location: We preferably seek candidates who live within commuting distance of ’s-Hertogenbosch, as the role is based primarily in the office (40 hours per week). For exceptional candidates for whom a daily commute is not feasible because they live far away, a hybrid working arrangement can be discussed.
• Availability: A full-time commitment of 40 hours per week is preferred; however, candidates available for a minimum of 32 hours per week are also welcome to apply.
• Travel: Occasional travel to Germany is required to visit customers or partners for presentations, typically around once per month.

Benefits

• Contract: One-year fixed-term contract with the intention to transition to a permanent contract
• Pension: Participation in a pension scheme
• Travel allowance: €0.23 per km for car travel; public transportation costs fully reimbursed
• Bonus: A performance-based bonus scheme is currently being developed for this role
• Holidays: 25 days of paid leave based on full-time employment

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