Marketing/ Sales Data Analyst

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ADECCO REGIO ROTTERDAM

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Originele vacaturetekst

Increase the quality and quantity of operator data with particular focus on unknown, unvisited operators. Use this operator data to run advanced segmentation and apply predictive modelling for multi-channel campaigns increasing the engagement and conversion to sale via different ways of purchase including eCommerce.

- Lead and run data analysis on daily basis that input into more personalized always on campaigning
- Translate campaign concepts into data driven campaigns by analyzing customer data first and translating into actionanable insights from an individual customers perspective
- Collect and harness new big sets of data (structured / unstructured ) for deeper customer understanding
- Working together with and advising marketers to brief on data driven campaigns.
- Design & build predictive data models in close cooperation with global data science team.
- Monitor and improve conversion results of data driven campaigns and optimize
- Drive digitalchange and data capabilities within the organization from a data science perspective

Vaardigheden

- Data mining skills
- Proven knowledge of one or more of the modelling techniques/tools as: R, SPSS, Phyton, Matlab,
- Working knowledge of databases: SQL, Hadoop/Spark, Google Big Query
- Strong communication skills and capability to be data thought leader
- Conversion and Result driven
- Team player that can work cross-functional (both with marketing- and sales departments)
- Fluent Dutch & English communication skills, verbal & written

- MSc in Applied Mathematics, Computer Science, Econometrics
- Proven track record as data scientist
- Experience with datascience tools (e.g. R')

Desirable:
- Experience with data visualization and dashboard tools as Tableau
- Knowledge of Google Analytics
- Knowledge of SQL

Scholing: WO

Over de werkgever

For Unilever we are looking for a Marketing/ Sales Data Analyst.

Uren per week: 40

Contract: tijdelijk